We are just a few weeks till San Diego Comic-Con! Like last year, I am continuing my series called Comic ConVersations where I interview different content creators going to the big show. This year, I am hosting an original panel called “How to Build a Geek Brand” where we will discuss the creative process of developing a unique voice in the nerd community. For this episode, I chat with Liz and Lindi of Pure Fandom. They are super awesome geek gals that have a great mind for business and fandom. Interviewed at Philadelphia Comic Con, we discuss how they got started, some of the early pitfalls of branding and the very best brand strategies they are doing now. This would be very helpful for anyone starting their geek brand.