It might surprise you what the most successful post at Crazy 4 Comic Con was this past year. It wasn’t how to buy badges, my hotel suggestions, or even how to get into Hall H. Surprisingly, it was my article called ‘The Mission‘, where I talked about pursuing a passionate purpose at Comic-Con. From clicks, to shares, to comments and e-mails, I have been super touched that so many of you were challenged by this post and took it to heart. However, I felt like this message was not only important to write about but to live it out as well. So I am here to share my ‘mission’ for Comic-Con 2015.
First, I want to say thank you for journeying with me over the years with not only Crazy 4 Comic Con, but my various cosplay projects. Whether it was the Doctor Swag Bag of 2013 or Jedi Swag Bag of 2014, you all inspired me to do something weird, creative and to take risks at Comic-Con. This exploration was a meaningful one for me and the designer I worked with, Michael Lew. Over the past couple of years, I’ve introduced him to the world of geekdom and Comic-Con while he has educated me in the world of men’s fashion. This led us down a path for this year.
Second, geek fashion overall has changed and evolved quite a bit. I’ve been particularly amazed with the growth of geek girl fashion companies like Her Universe, Black Milk, and Gold Bubble. It’s really awesome that fellow nerd gals have more option than just wearing a dudes black t-shirt that is two sizes too big. However, while the men’s geeky-T has laid the foundation of pop culture, I have also noticed a real stagnation when it comes to options today. Many of us have been fans for decades- ever since Star Wars had no episodes, when there was just a 5 year voyage, and the only Hasbro movies that existed were in our own imaginations. Since that time, we have grown up, and with that, a more evolved sensibilities when it comes to fashion. Sure a black tee with a logo is fine for a night of D&D or trip to the comic shop. But what about going to a movie premiere, heading into the office, or going out for a nice dinner with someone special? What options do we really have? Our nerdy passions matters but so does fashion too. Today’s geeky guy can be sophisticated, mature, and fashion-forward, as well as proud to be a fan AND want represent fandom. So months ago Michael and I started collaborating on this project.
My goal was to design a casual sport coat that not only looked good and was functional, but reflected the vision of the brand: “Outward style to reflect the inner hero“. Thus was born…
The Hero Within Collection will be a series of mens sport coats designed with three purposes in mind:
- Sophisticated design and style
- A bold statement of fandom
- Designed to be functional at comic-cons
The design possibilities were endless. However, if you have read my story, you would know that Superman has had a profound impact on my life. Much of who I am today has been shaped by early Superman comics and the Christopher Reeves movies. So I knew that the Man of Steel would be the subject of our first design. Once we finalized on the cut of the suit, the specs were sent off to men’s tailoring factoring in China. This is not a hand-made suit but one that can be created in mass quantities overseas. The super S logo and accessories were hand done but that can all be manufactured if needed. Here is the prototype:
Next are some of the smaller details like the Man of Steel cufflinks and lapel pins
The interior was designed with comic cons in mind with 9 pockets to carry your phone, extra battery, business cards, note pad, and even a full size iPad mini!
My mission at Comic-Con is to pitch the Hero Within Collection and hopefully find someone that would want to help pioneer this brand with us. Since the WB/DC licensing is a big part, we would have to find a company that currently has or is able to secure the license for the Superman logo. So I will be spending my time casting the vision to anyone that would be interested in this. Some may see this as a foolish adventure, but I have to practice what I preach. If I don’t dream big and take risks, I’ll never know if this could be a reality. Men, it is time that we take another big evolutionary fashion step for geek culture. I think we deserve better and the time has come to where our outward style reflects our inner hero… but I need help.
This is where you come in. Since we have walked this journey together over the years, I am asking for your help to get this story into the hands of anyone that might be interested. One of the biggest lessons I have learned is to never underestimate the power of the tribe. Alone, I can do very little. Together, we can accomplish a lot. Over this week, tweet this, share it, and keep me in mind when talking with your friends, exhibitors, and professionals. The power of Comic-Con relationships can start new businesses and forge new futures. E-mail me (Crazy4ComicCon at Hotmail dot com) or Tweet at me during the show if you can help. To the right is a picture of Michael and I when we were at WonderCon in April. We went to the Her Universe Panel and I showed him around the con. We brainstormed, dreamed and eventually birthed Hero Within. Michael has designed many successful mens fashion lines over the decades and the only thing eclipses his talent is his heart to do good and help others. I am proud to partner up with him on this crazy endeavor. Check out his company Faces Apparel.
Let’s do this! Who is with me!